When Office Depot Inc. first surveyed its business contract customers a few years ago regarding their interest in online payments, less than 1% said they wanted to pay online. Yet, when that same survey was done again in '03, that number rose to over 60%!

"We can save millions of dollars in having customers go online instead of asking us for paper reprints and reports,"

Just like "the best products are never part of a focus group", this speaks volumes to the theory of just pushing ahead and innovating. Everyone saves and almost everyone wins with this type of initiative.

[via Internet Retailer]