Jonah Bloom of AdAge took notice of the WOMMA bloggers that were in Florida for the WOMBAT conference a couple of weeks ago. Truth be told, bloggers love a little recognition now and then!

Just outside the conference hall at last week’s Word of Mouth Marketing Association basic training conference was a blogging station -- a.k.a. a few computers on a table -- and a huddle of real, live bloggers blogging about such issues as how word-of-mouth marketers should pitch information, to, you guessed it, bloggers.

Why is this a big deal? Well, that depends on your perspective. At the end of the day, all forms of media were represented at the conference - bloggers included. From the 'conference coverage' perspective, bloggers have a unique ability to get the blow-by-blow coverage of each session, as we heard in some of the post-conference testimonials of people who read the blog, or decided not to take notes because the bloggers' coverage was so good!

By bringing bloggers into discussions of word-of-mouth marketing, highlighting their work on the WOMMA Web site and being generous with the association’s content (i.e., giving information away free to all, rather than only to paying members), Sernovitz and his team have built a culture of trust between bloggers and the word-of-mouth marketers who seek their attention.

Technorati Tags: blogging, conference blogging, wombat06, womma wombat

Hi Dana!

I am doing some research on how blogging can be used internally within a company and externally for customers. Your blog has been very helpful so far. Please let me know, if you would mind taking some time to meet or do a phone interview so I can ask you a few questions.