Mike Wokosin, a friend of mine at Warner Bros, just gave an interview for IMedia Connection. Mike talks about some of the recent online b2b and b2c efforts that Warner engaged in to promot Harry Potter and The Matrix.

The amazing thing about Mike, and Warner Bros. (having worked there...) is the globalisation/localisation strategy that they have employed to leverage online in over 15 territories that speaks to the needs of its retail, distributor and business partners worldwide. This strategy was also common thread in cross-media publishing discussions at Seybold this week. By using things like OpenType, XML, XMP, and adopting intelligent workflow tools like the Adobe InDesign sweet (a plug for Peder Engrob of Adobe), web shops can roll out multi language print, web, and multi-channel communications in significantly less time.

Looks like WB is already on the way! Check out Mike's article here.