“Whether starting a new e-mail marketing list or growing an existing list, acquiring new subscribers is a marketing imperative no company can ignore. A growing list of prospects or subscribers is paramount to supporting the reach and effectiveness of e-mail marketing campaigns,” says VanDen Heuvel in an American Marketing Association report released this week.

To assist e-mail marketers, Balance Studios has created a checklist of items companies can do to establish a prospect list or expand an existing one. With e-mail list attrition at more than 35%, according to latest industry averages, a list of 100,000 names can quickly dwindle down to 65,000. However, with the use of best practices, such as acquiring e-mail addresses at point of sale, or publicizing a newsletter online and offline, your prospect/subscriber list can quickly be increased which could ultimately lead to increased revenues. But, VanDen Heuvel cautions that once you receive that oh-so-valuable piece of online real estate, known as an e-mail address, you better deliver and give subscribers what you promised – e-mail communications or a newsletter that is informative enough to help them in their personal or business lives.

To get a copy of a 10-point checklist to grow your prospect list or to learn more about e-mail marketing best practices, contact Balance Studios at newmedia@balancestudios.com.

About Balance Studios. Founded in 2001, Balance Studios creates messages that confirm, convict, or convert behavior. The company helps its clients understand customer response and purchase behaviors by creating visual, audio, and text messages that influence the actions and reactions of consumers. Based in Green Bay, WI, Balance Studios specializes in animation/visual effects, interactive development, and broadcast productions for feature film, B2B, and commercial clients. For more information, call 920-433-9770 or visit the web site at http://www.balancestudios.com.