I'm always a fan of shameless self promotion for your business. I'm happy to have run across this little article by Judy Cullins on why you should be writing and publishing articles as one tactic to help promote and build your business.

Judy outlines the benefits of giving a little to gain a lot in return.

1. Writing articles brings free publicity.
2. Publishing articles is an effective means of positiong you as an expert.
3. You receive global attention when articles are web-based.
4. The more exposure your articles get, the more you are perceived as an expert.

There are a couple more...check out the article.

The only problem I have with this, is that I have yet to directly correlate my publishing with business. Granted, I was only doing a little freelance, but still, I see how they matter from a positioning perspective, but I'm not 100% convinced that publications actually drive business upward.

Oddly enough, Bonnie Jo Davis has a similar article titled Reaping The Amazing Benefits Of Writing E-Zine Articles, which has a few more reasons why you should be doing all of the above.