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August 3, 2005
When you send someone a gift to someone via Amazon, have you "Amazoned" them?
I'm part way through David Teten & Scott Allen's book The Virtual Handshake: Opening Doors And Closing Deals Online
Anyway, I'm enthralled with the book. More later when I digest my notes and do a full review.
One concept that I do think they need to address, and I don't know if this is the right language, but we need to have a better way of "tagging our ties". In social networking, there are a series of ties, 1) Strong Ties (friends, familiy), 2) Weak Ties (short term, colleagues), 3) Latent Ties (members of your alma mater who'd be receptive to your call), 4) Strangers. (for fans of Mark Granovetter like me, weak ties are some of the most talked about). By "tagging our ties", I mean that we need to devise a system by which we 'tag' named ties with interests, projects, reasons we know them, past run ins, and other stuff that you might find in some sort of CRM software (or, SRM - Social Relationship Management).
Why do we need this? Well, let's say that I have a latent tie to a whole host of bloggers that I like to keep in contact with. Now that I have this social networking software that allows me to 'know' so many people, I need some sort of way to be able to know when I might want to 'tickle' a contact in the network with something valuable (I'm an altruist at heart) and help them out (norms of reciprocity). I have a mind map of all of my 'regular contacts' (no longer prints on one page) but no intelligence around them that tells me what they're all about and reminds me how/why I should 'tickle' them. Many of them don't use LinkedIn, or other social software (bummer for me) so I'm back to the old system...
Just thinking out loud here, but I feel there's a gap...
Isn't the FOAF (Friend of a Friend framework) supossed to do that, r at least something similar?
I still think social networking as a business model is over hyped.
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