Editor & Publisher: When Journalists Blog, Editors Get Nervous

Personal employee blogs, it seems, are land mines for media employers. The nature of the Internet is why. A simple family blog written by a reporter might contain a reference to trouble at work, or discontent with a boss. It's so easy for such an item -- meant for a tiny group but accessible by the entire Web world -- to take on a life of its own and spread to a huge audience, embarrassing not only the employer but also the employee. The media operates in a Google-driven, Romenesko world now.