Thanks Toby for summing up Biz's article on weblog promotion. Great stuff!

Blog promotion, according to Biz, falls into three basic categories:
1. Settings
2. Techniques
3. Actual marketing tricks

Tactics to apply:
1.Set your blog to ping.
2. Make sure you are publishing every post as its very own web page. That makes your entries way more link-able and more attractive to search engines. Links to your blog means traffic to your blog.
3. Write quality content and do it well.
4. Publish regular updates..the more you blog the more traffic you attract.
5. Think of your audience...visualizing the people who might read your blog.
6. Keep search engines in mind. Use post titles and blog page title tags along with your post page archiving. This will automatically give each of your post pages an intelligent name based on the title of your post. Also, try to be descriptive when you blog. A well crafted post about something very specific can end up very near the top results of a search.
7. Keep your posts and paragraphs short. A longer piece every once in awhile is fine but according to Biz most people want to "pop in, read up, and click on."
8. Put your blog URL in your email signature - simple but often overlooked.
9. Submit your address to blog search sites and directories - Top 55 Dirctory and RSS Sites from Robin Good
10. Participate in meme games. A meme is an idea transmitted from person to person like a virus.
11. Advertise. - BlogSnob is a network of free, text-based blog advertisers
12. Link to other blogs.
13. Install a blogroll.
14. Be an active commenter. Try to leave comments on the blogs you read every day. This is in the same vein as linking. Leaving a comment on someone's post can make their day.
15. Pitch your posts via email to other bloggers.
16. Print your blog URL on cards, stickers, etc.

[via Diva Marketing]

Djeez....what's the difference with a regular website? OK, the blogroll might be something new, but really, come on..all the above apply to any website you make, not just a weblog. What's the one thing that you should do? Talk in a human voice.