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January 20, 2004
Webcasting Evolves into a Sales and Strategic Communication Tool
Part of the exictement about being with a small company is that they are willing to experiment with marketing tactics and techniques with the intent of making sales and penetrating the market. It's doubly entertaining considering that we're in the tech/media/entertainment market, which makes all of tech-centric things we want to do like weblogs and webcasts perfectly logical ideas.
On the subject of webcasts, the BlinnPR Report published a great viewpoint in their January 2004 newsletter on how the webcast has evolved from a tool to communicate quarterly earnings conference calls to a true strategic communications tool for marketing, sales, and the rest of the organization.
There are a number of departments which can benefit from webcasting:
Marketing
In marketing, branding is important, and with Webcasting, your company brand gets airtime, the entire time.
Sales
Nothing beats meeting with your client face-to-face but when you can’t be there in person, holding a Webcast is the perfect solution to expand your reach.
Public Relations
Examples of how you could use Webcasting in PR include partnership announcements, media tours, interviews with senior management, crisis management, and company road shows.
Human Resources
Webcasts conducted in this area include employee training, internal communications, new hire training, benefits training, and senior management Town Hall meetings.
Need more convincing? There are several business drivers pushing the webcast bandwagon.
1. Better Communication
2. Demonstrated Return on Investment
3. Faster Time to Market
I posted my experience with creating a 'webinar' last month.
"In summary: If you are going to use multi-media, have a compelling reason and use the strengths of the medium. I think that in-person teaching simply cannot be matched. "
Wow, you definately can benefit from webcasting in a variety of ways. I am actually looking for sommeone with this kind of "think outside the box" idea. We are currently seeking an internal communications manager. This person would be responsible for maintaining an updated callendar of associate communications for our 15000 person home office, along with providing content development and support for several internal websites, in addition to other duties as assigned. If you or anyone you know might be interested, please contact me at
ryan.loken@wal-mart.com
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