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May 4, 2004
Web Site Architecture And Search Engines
Sheri T. has written a concise and informative series of articles on the inextricable link between well architected websites and SEO. This is, as she goes on to point out, and area where many firms and SEO pros fail. If SEO is your goal, you really need the whole package. Well architected sites that account for the building blocks of site architecture are more apt to do well in search placement and usability. I know, you've heard this all before, but it's a damn shame how few firms actually follow along...
Consider...
Reader question: I hear search engine marketers talk about site architecture all of the time and how important it is for search engine optimization. What exactly is site architecture and how should I be implementing it on my Web site?
Answer: Web site architecture is something I feel has been poorly addressed by search engine marketers. Reason? Many search engine marketers ONLY specialize in search engine advertising, or they ONLY specialize in search engine optimization. They do not create user-friendly Web sites for a living. They do not perform usability tests on page layout, site designs, and navigation schemes.
Many search engine marketers merely repeat statements from other designers or usability professionals. They often select statements that will support their form of search marketing. In fact, some popular conference speakers with little or no HTML experience commonly make authoritative statements about Web site architecture. How can a person dispense advice about HTML without that person cannot even code himself? It is almost mind boggling.
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