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June 27, 2004
Web Analytics Vendor Listing

Terry Lund, editor of MarketingSherpa's guide to web analytics vendors, has a super online listing of over 100 web analytics tool vendors, and a more concise list of some of the top vendors. I'm currently using a page-tagging tool called Opentracker on this site, and have been extremely satisfied. It's not nearly as powerful as Hitbox (or HBX, as it's now called) but is certainly more powerful than your average log file analysis tool.

Go, Terry! A personal friend and trusted expert in web analytics! His 100 links is a valuable source all marketers should be visiting...thanks for the link, Dana.

Great list. We've used webtrends/netIQ reporting for years. Very useful, inexpensive, easy-to-use and has more than paid for itself by pointing out phantom clicks from major search engines. You know their names....

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