Email marketing service provider has recently announced it's alignment with analytics provider HBX (aka WebSide Story, HitBox). As a former customer of both systems, I'm geeked to hear of this arrangement. It's a merger of the best & the brightest in the business. But it's not enough.

Web analytics vendors need to get in bed with everyone. CRM, SFA, KM, everyone. So much of the 'further learn' in the customer decision cycle takes place on the web that it's simply no longer prudent to ignore the metrics and analytic capabilty that your own website affords.