During a social media seminar this week, I mentioned that some websites have areas where they 'explain' what the social bookmarking tools are for visitors who are interested in using them, but who may not know what they are. While basic, this is important if you really want to enable your content for sharing and subscription.

AdAge has a great example of this with their "question mark" next to the "Share & Save (?)" section.

Scroll toward the bottom of this article to see the "Share & Save (?)" section. You'll notice that they not only have the ""Share & Save (?)" section but also a newsletter subscription link at the bottom of their articles. This is a GREAT manifestation of virally enabling and enabling subscription to your brand/content.

http://adage.com/agencynews/article?article_id=123168

Then, click on the question mark and you'll be brought to a section of a page on their site that houses all of their RSS and social sharing information.

http://adage.com/rss#share

For organizations just starting out in social sharing and RSS, AdAge has a great model for how to bring your customers into the fold.