Umbria, a Colorado company that's taken up intellegence gathering from weblogs published a simple chart and a statment on the good will expressed for McDonalds in the blogosphere. Interesting data - interesting tactic on their part, putting out this data as a show of what their system can do.

I've had some communications with Umbria and have mentioned them in my presenations on blogging as one of the services, along with Intelliseek and BuzzMetrics, that can give you more intelligence on the blogosphere than you can get yourself by doing your daily Technorati, Google and PubSub searches.

Glad to see that some firms are making some sense out of all the blather in the blogosphere.