OK, so this is an adaptation of Jamie Kiley's article "Top 7 Things I Wish I'd Known About Web Design," but the bottom line is, MANY web designers still don't have a grasp on these things.

1. Reading and research is incredibly valuable. Can't stress this one enough. This a truly a fast-moving medium and you need to stay on top of things.

2. It's imperative to understand the target audience and the primary goal for
every client. Really! Why else did you think you were designing it?

3. A basic understanding of copywriting and the value of CONTENT is imperative. Yeah, your little design is great. Now, how are people going to find me so I can make money?

4. It helps immensely to narrow your own target market as a designer.

5. Web designers should be marketers, first and foremost. This is my favorite one. Bottom line, you need to satisfy a need of an intended audience. You need to know how to market to that audience, and how your site supports the customer's go-to-market strategy.

6. The point of graphic design is to engage the audience and effect a desired outcome. You primary goal is NOT to just create something that looks pretty.

7. Knowing the rules is good, and knowing when to break them is better.

Related Resources: [Makiko Itoh] questions to ask your "web designer" before hiring