This morning on NPR, Frank Deford said "I don't know of any other sports where athletes offer up their thighs as ad space..." Well, I think he's wrong. Cyclists have been rollling billboards for quite some time. In fact, a thigh on a team's shorts can go for thousands of dollars! You can, however, buy our team's thighs for much less :)

Photo from Graham Watson	Photo from Horsephotos.com