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May 12, 2004
There are now 2 official company blogging policies
Sun Microsystems' New Technology Director Tim Bray recently posted Sun's official blogging policy. Now Groove Networks and Sun Microsystems have weblog authoring policies. Glad to see that smart companies are recognizing that workers are going to do these things and putting guidelines in place.
I had proposed a weblog policy when I was at KI, but was shot down vehemently. I'm sure that there were good reasons. Nevertheless, it would have been nice to get the press on being the second official company, from the manufacturing sector no less, with an official weblog policy/guidelines.
[via PR meets the WWW] - Here are some of the basic tenants of the Sun policy.
The "just don't" section of Sun's approach to blogging includes the same common sense principles as Groove's policy:
# don't tell secrets; if in doubt, ask
# stay out of (legal) trouble
# think about the consequences of your writing
# use your judgment, be responsible; don't embarrass the company and your coworkers.
Unlike Groove, Sun doesn't ask its bloggers to post a disclaimer on their homepages; instead, they choose to mention it as a "good practice" and to warn that, after all, "it may not have much legal effect".
Another original element in Sun's policy is the "blogging for corporate dummies" part they are providing:
# learn where the conversation is and what people are saying
# link often
# be interesting in your writing; write about what you know, but show your human side too
# use a spell-checker; have a decent blog design; be clear, complete, and concise.
On another note, our company president, Darren Lutz, has just entered the blogging realm with "Animators Anonymous" and just asked me "so, now that I have this weblog, how do I get into this 'blogging thing'?"
To him, and everyone else, I recommend these weblogging guidelines and policy resources:
- Scoble's Corporate Weblog Manifesto
- Groove Networks Weblog Guidelines
- Sun Policy on Public Discourse
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