Toby Bloomberg of Bloomberg Marketing, the esteemed chair of the event, kicked the morning off with her presentation on why we're all here, what's a weblog, and why should we care so much. A great synopsis of what's to come. Toby is our 'master of ceremonies' for the event. Thanks to here, we're all here today!

Interesting, we're at a blog seminar and only a couple of the folks here hear about the seminar through a blog...hmm...the power of traditional media.

There's about 25 folks at the event, with a wide range of expectations for the event. Some are working solely in the interactive media space, others are from traditional CPG and B2B companies. In the interest of keeping with the theme of open-source marketing, it's likely that we'll post a great deal of information from this conference.

Not being a conference circuit vet like Robert, the progress leading up to the event has been enlightening. Some folks think that this is very self serving event, that we're all here promoting our own thing, or getting paid to be here. Folks, neither of which is true. In fact, Toby just handed out some 'rocks' with the word Passion on them. Passion, that's why we're here. We are some of the most passionate folks in the space, and we're here to spread the word; evangelize if you will.

Interesting demos...
65% are reading blogs
35% are not reading blogs
0% have never heard of blogs (guess that's a pre-req for being here!)

Action: In 3 words, what does blogging mean to you? Leave your comments here please

Ability to communicate

Astonishing viral growth.

"Viral Conversational Content"

Awesome blog you have here!

Regards,

T. L. Pakii Pierce
Upgrade Your Mind!
Daily Success Motivation and Positive Thinking for Powerful Life Change

How To Blog For Fun & Profits!
Layman's Guide To Blogging
How To Blog, Create Blogs That Work!

Great write-up and thanks for your kind words.
However, you modestly left out one of the best sessions - yours! FYI Dana readers...the session is filled with case studies and the type of rich content that you'd expect from one of the "divos" of the blogosphere.