Technology Executives Club: Micro-Sites: They're not the only mini with a lot of power

In "Micro-Sites: They're not the only mini with a lot of power," Ian Turvill & Bill Hanekamp illustrate a very effective approach for companies that are finding their corporate portals growing out of control. Be sure to check out their article on Micro-Sites, which could be considered a Best Practice approach.

The micro-site is certainly not a profound new concept. It's pretty simple. But it does require a shift in thinking - and responsibilities. The key is to remember that a company's Web site is communications tool, so it should be targeted, relevant, and built to sell.