According to Media Guerrilla, Yamaha is using USB storage keys as their new portable press & media kits.

This is a great token for things like trade shows and special venues where you want to share a lot more that what's on paper, or offer a library of images & assets for journalists to take away.

Personally, I don't know if this will catch on. Printed materials in a big fat packet seem to have a bit of curb appeal, but are a bear to carry around as they accumulate and are probably responsible for more than their fair share of chiropractor visits. Website press & media rooms have become pretty efficient at delivering content, and most online media rooms still have a long way to go, so I'd be a bit skeptical on predicting mass adoption of more elaborate electronic delivery methods, but the idea certainly merits further investigation!

[via Media Guerrilla]

Hi, I'm the guy who did the Yamaha press kit on a USB drive. I did a Google and found your reference. Just want to be clear, the USB drives are too expensive for a mass distribution of press material. The USB drives were a special gift for the 2005 new model press intro and only for those who attended. We use CDs for mass distribution of materials.