Marketing is growing more innovative in response to consumers while becoming more fractured by technology such as Internet, DVRs and cable TV, according to an analysis by The Wharton School marketing professor Patricia Williams. One of the big trends now is to blend advertisements seamlessly with entertainment. "The trend is away from mass advertising -- television advertising in particular -- and toward what I call more nontraditional or alternate forms of advertising, some of which are quite old-fashioned," Williams wrote.

[via Knowledge@Wharton]