The rationale behind why we build and maintain websites should be elementary, but suffice it to say, this is proven untrue time and time again across many of the sites we visit daily. It pays to revisit the fundamentals not only when building a new site for a customer, but also when doing updates or building microsites on your own site.

Rick Costello posted a concise list of attributes that should be considered in any web initiative.

Read. Re-read. Commit these to memory!