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December 17, 2004
The difference between newsgroups and blogs
Robert discussed the difference between newgroups and weblogs, which, for this audience, is a key distinction to be made, and it's a key distinction for the discussion that I've been having on 'Building Online Brand Communities' through weblogs.
| Newsgroups: | Weblogs: |
|---|---|
| The writer decides what you read, in that IF you want to stay up on the happenings of the group, you have little choice but to wade through their stuff | The reader decides what they want to read by subscribing, and unsubscribing to feeds from relevant groups, persons or companies. |
| You can't really 'brand' newsgroup participation or discussion. | Blogs, in the marketing space, are meant to be branded. |
| Newbies can ruin it; you can't get rid of them. | Newbies usually ehance it, you tune them out if you don't like them |
| The value of the group deteriorates as lesser and lesser personalities enter the group and dilute the discussion. All newsgroups start out valuable because they are started by passionate thought leaders, but eventually deteriorate. | The blogosphere gets more and more refined as thought leaders enter the space and contribute, and you can choose to subscribe or not to sub. If the content deteriorates, you leave because it's one voice of many in a mutually exclusive space. Contrary, if the content deteriorates on a group, it's many voices in one place, and to still hear the one of the many, you need to stay mired in the crap of the newsgroup. |
| Signal vs. Noise - Noise overruns eventually, and you can't turn it off or tune it out if you want the content | Signal vs. Noise - If noise overruns signal in a blog, you tune it out or unsubscribe. |