I am a huge Peter Drucker fan and, like many business folks, hold his words as gospel. I was pleased to find his latest book last night The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done, at my favorite local bookstore, but was ecstatic to listen in to this radio interview of Drucker with Tom Ashbrook on the NPR Program On Point. Drucker, relevant and timeless as always, actually had an assistant at his home to type out the questions because his hearing is so bad that he needed to read them instead of listen and respond.

Drucker spoke of management, and the practice of management over the last 100 years. When asked "what is the essential Drucker message to management in the 21st century", he responded with these three questions, and added that this century, last century, and next century are all alike.

1. What is your business - what are your trying to accomplish - what makes you distinct?
   
2. How to you define results? (much tougher in non-business than in business)
   
3. What are your core competencies? What can/do you do with excellence and achieve great results?

Thanks for the heads up on the Drucker interview. I'm listening to it right now. Good stuff.

"What is your business - what are your trying to accomplish - what makes you distinct?"

In my experience, this is the most often overlooked (yet obvious) aspect of business. I refer to it as a company's "orange"...the thing that makes it unique to the "apples" within its chosen market. If all things are equal..."Why should I do business with you?" Positioning should flow from this competitive reality.

"What is your business - what are you trying to accomplish - what makes you distinct?"

In my experience, this is the most overlooked, yet obvious, element of an effective go-to-market strategy. I refer to this as the "orange" to competitive "apples" in a company's chosen marketplace. It addresses the prospective client's question of "If all things are equal, why should I do business with you?"

All customer communications should flow from your "orange." Great revenue success results...

A few points if drucker gives you your answers in your field you do not know your feild, learn your field as a knowledge worker be a profesinal not a amature in your chosen work. Also drucker was wrong on god based on facts he should now better there is no god. His comment on he is not wise he is human is right and people who label wise are suffering from grandiose. Drucker as a knowledge worker and knows hes field well and i hope keeps learning.

harjinder

Its sad to hear of the death of such a great fertile mind. I miss him, knowing he is no longer with us. But becouse of him i see further standing on his shoulders. Peter Drucker made my world brighter with his kind words. My brother Drucker made a diffrence, he made somthing that changed our world, a new word, a new idea, a brighter new dawn. I will always miss you. Harjinder Rughai.X