A couple of resources surfaced today on the value of linking (reciprocal linking is a cost efficient method of driving traffic to websites). So many of us get down the road in our e-marketing endeavors and forget about the basics when working with our clients, or even our own sites. Linking is one of those things that you can't skimp on, and regardless of Google & PageRank, you need a linking strategy for a whole host of reasons. Here's a couple good resources to refresh your memory.