The American Marketing Association was one of the first to hold marketing-specific blog education events for marketers, and we're continuing the fun in Boston on June 24th. Be a part of the most comprehensive 'blogging for marketers' education program. Here's a rundown of what we have in store for you.

Location: Batterymarch Conference Center
60 Batterymarch Street, Second Floor
(Located on the 2nd floor of the Wyndham Boston Hotel)
Boston, MA 02110
617.556.8000
http://www.batterymarchmeet.com

Event: AMA Hot Topic Series - Blogs: Marketing Beyond the Website
Time: 8:00am - 5:00pm

Schedule: See below and the link.

Price: Non Member $695, AMA Member $645

Registration Link: Click here to register for the Boston Blogs: Marketing Beyond the Website Event

For the workshop's blog: Click here

Schedule June 24th 2005

8:00 a.m. - 8:30 a.m. Registration and Continental Breakfast

8:30 a.m. - 9:00 a.m. Setting the Stage/Introductions
Speaker: Toby Bloomberg, President, Bloomberg Marketing
Diva Marketing

9:00 - 9:45 a.m. Blogging 101
Speaker: Ben McConnell, Author, Speaker, Church of the Customer
Church of the Customer

9:45 - 10:30 a.m. It's Not Just A Website: Why Blogs Are Different, And What That Means To Marketers
Speaker: Stowe Boyd, President, Corante
Get Real

10:30 a.m. - 10:45 a.m. Blogs: It's All About the Story
Speaker: Millie Garfield
My Mom's Blog by Thouroughly Modern Millie

10:45 - 11:00 a.m. Break

11:00 - 11:45 a.m. RSS: Marketer's Next Big Thing?
Speaker: Bill Flitter, Chief Marketing Officer, Pheedo, Inc.
Pheedo Blog

11:45 a.m. - 12:45 p.m. Lunch

12:45 - 1:30 p.m. Searching for Blogs
Wayne Pelletier, Interactive Creative Director, 360i.com, Inc.
search engine scoop

1:30 - 2:15 p.m. Weblogs in Practice: How Smart Marketers are Using Weblogs
Speaker: Dana VanDen Heuvel, Managing Director, BlogSavant

2:15 - 2:45 p.m. Corporate Blogger
Dr. Ronald Lasky, Senior Technologist, Indium Corporation and a Visiting Professor at Dartmouth College,
Dr. Lasky's Blog
Rick Short, Director of Corporate Communications at Indium Corporation, Short's Blog

2:45 - 3:00 p.m. Break

3:00 - 3:45 p.m. Weblogs and the Law
Speaker: Charles M. Smith, COO and Legal Counsel, Pheedo, Inc.

3:45 - 4:30 p.m. Helping Your Company Jump on The Weblog Bandwagon Panel Moderator: John Cass, President-Elect, AMA Boston Chapter & Backbone Media Blog Survey
Participants: All available speakers and special guest Georgeo Pulikkathara Microsoft's MSDN Webcasts

4:30 - 5:00 p.m. Wrap-up and Review - Taking it Back to the Job
Speaker: Toby Bloomberg, President, Bloomberg Marketing
Diva Marketing

[Simulposted at BlogSavant, Dana VanDen Heuvel, The AMA Blog, and John Cass]