The Internet Marketing Special Interest Group of the American Marketing Association is discussing the marketing implications of weblogs this week on the InternetSIG mailing list.

The InternetSIG is a pretty well respected list sponsored by the AMA, so I would encourage you to join the discussion! It's bound to be lively and interesting!

Bonus: Biz Stone will be hosting/moderating the discussion this week! Biz is a long time blogger, former creative director of the weblog community Xanga.com, and author of Blogging: Genius Strategies for Instant Web Content (New Riders, 2002). Currently, Biz is experimenting with the application of blogging in academia at Wellesley College and has recently been spotted speaking at the ClickZ Weblog Business Strategies, conference in Boston, MA. http://www.bizstone.com

It's nice to finally see the parent organization of the marketing practice discuss the topic of blogs. For the record, the AMA has only ONE article that even mentions blogging, on its website. Not bad, but not much if I'm a marketer looking for info from the association!

It's not like there isn't enough info out there about blogging, but it makes it seem as though the AMA is behind the times. Maybe Biz or someone like him can write an authoritative article on the subject for the AMA?