AdAge: AIRLINE MARKETERS INCREASE DEPENDENCE ON WEB SITES
The one shining star in the travel industry has to be the ability for consumers to control the buying experience of thier tickets via the web. Everything else is still going to hell in a handcart. Seriously though, look at these numbers! How many industries are drooling over the airlines' ability to motivate customers to purchase online.

* In 2000 JetBlue drove customers to its Web site with its advertising. Within two years, 68% of its bookings were online. Today, that number is 75%.
* 55% of Southwest's bookings are online.
* An average 22% of reservations for the major carriers are made online.

"The Web is the great liberalizer. People can do it from their desk and that makes everybody equal," said Richard Ford, executive creative director for brand consultancy Landor, New York. Landor has worked with Delta for the last 10 years to create a synergy in its advertising, in everything from corporate branding to TV spots to having the same look on its Web site and airport kiosks.

We're just like Super Wal-Mart," said Mr. Mapes, the vice president of marketing for Song Airlines. "When people go to flysong.com, they can book a ticket, pick a seat, print out a boarding pass and even pre-order a meal."

Song Airlines is the best airline in the world