Here's a few panel discussion watch-outs from Guy Kawasaki for those of you who have panel discussions coming up, and for those of us at the AMA blog seminars. Good stuff. Aside from being an obligation that you've committed to, panel discussions are superb personal branding ops!

1. Control your introduction.
2. Entertain, don’t just inform.
3. Tell the truth
4. Err on the side of being plain and simple.
5. Never look bored.
6. Don’t look at the moderator.
7. Make casual conversation.
8. Answer the question posed, but never limit yourself to the question posed.
9. Never say, “I agree with what the other panelists have said.” Just say something different or new.
10. Provide a way to get in touch with you.