David Kinard is your host and it promises to be a great show! We'll be discussing technology tools in marketing and what's next for marketers. Fun stuff!

The world of marketing as we know it is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel.

When you listen in, you will:

* Increase your knowledge of terminology surrounding the newest technology-centric marketing tools
* Acquire a better understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
* Begin to identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy

Who should listen in:

* Sales and Marketing Executives of any size organization
* Marketing directors responsible for digital or integrated marketing strategy
* Anyone involved in customer-facing internet initiatives with their company or clients
* Ad agency media directors looking for a competitive edge for clients

If you'd like 2 days worth of TechnoMarketing, check into the AMA training series: TechnoMarketing: Using the Tools and Technology of Tomorrow to Reach Your Customers Today

Dana -

Hope you're doing well. Love your blog.

Stay tuned for some changes with the radio show, but don't expect the Packers to be in the Superbowl!

-d

Dana:

I really enjoyed your podcast on Marketing Matters Live. We have a regular meeting at our agency every Tuesday morning, called Tuesday Trend Talk. I played one of your segments in that meeting, along with looking at some other articles on socail network marketing. It generated some good discussion. As you discovered on your own, I put all that into our latest blog entry. Thanks for all the good food for thought. Looking forward to staying connected.
Mike

Mike! So glad that the podcast was useful. I love the "Tuesday Trend Talk" concept. Let me know if there's anything I can ever do to help.

Cheers,

Dana