Jason Stitt of The Wisconsin Technology Network wrote a glowing stoy on INSPIRE, the web-based project management software that we've created here at epicsoft. This is a great case study (for us at least) on how well timed and thoughtful PR efforts can work in your favor.

I wouldn't be me without doing some shameless promotion of something we've worked for so many months on!

INSPIRE, the first web-based, project team collaboration tool designed to specifically serve the business of creativity; the core business of ad agencies, design studios, video and media houses, and all other creative service providers that collaborate in-house and with clients.

INSPIRE was designed with the foremost goals of simplicity, accessibility and usability to facilitate user tasks, expedite the approval process and stimulate project collaboration within the creative environment. INSPIRE is the first web-based, hosted solution to deliver creative team collaboration seamlessly integrated with online asset approvals, content management and project management tools within the context of an easy-to-operate Macromedia Flash based application environment.

Developed in the latest Macromedia Flash, FlashORB and Microsoft .NET technology, INSPIRE is designed to cut costs and speed up the creative process through utilizing faster, more secure, and more reliable collaboration processes than current methods such as FTP, e-mail or overnight deliveries. Online functionality saves time and money by eliminating travel time and expenses, service fees, delayed approvals, and missed deliveries.

From what I can tell, INSPIRE does compete, somewhat, with Basecamp, but I think that the file upload/content management capabilites and the easy to use interface (I've run through both, and then some - I like INSPIRE better) give us a bit of an edge.

ePrairie.com: Wisconsin Technology Start-Up Delivers Project Management Relief