Todd Tweedy of Boldmouth is slowly releasing the results of a recent word-of-mouth marketing study over the next few days on his blog. He's posted some pretty revealing information so far - I can't wait to see the rest.

While a majority of organizations claim they are already using word of mouth and, with even higher numbers noting WOM is either extremely or very important to the organization’s overall marketing plan I was surprised to learn that 71.4% of all organizations that responded to the survey don’t have an established word of mouth marketing plan.

There was another graph that showed almost 50% of organizations surveyed stating that they "are currently using word-of-mouth marketing" Um, sure you are... Of all of the organizations I've worked at and worked with, I've never seen one with a defined word-of-mouth program or have ever heard WOM mentioned in a marketing planning meeting. (note: I'm guilty as charged...I never thought about it 5 years ago either...)

Technorati Tags: boldmouth, survey, word-of-mouth marketing