Wrigley has a great idea for marketing their new Eclipse chewing gums and breath mints where they are affixing samples to the holder or piece of cardboard around coffee cups sold at independent cafes around the United States. Why? People drink coffee, get coffee breath, and want to impress the new office associate all in the same morning. Great way to make Eclipse their breath freshener of choice!

Great plan, great execution. Think: How can you use this in your product marketing plans?