I've really been on a PR kick lately. Frankly, I've had some success doing PR for local clients and I'm just happy it's working out. However, keep in mind that we're in a rural area, and a "press release" can easily (we just did it this week) make the front page of a small community newspaper. So I'm keen to take in any knowledge I can on how to improve my "amateur PR" efforts, and this post from John P. on Six Sigma concepts applied to PR really caught my eye. I'm a huge fan of process and systems, so this seems like something that I could really get my head wrapped around.

Six Sigma Project Ideas for PR: Reduce time for press release approval Improve media targeting (identify media that have proven reach among your target audience). Assess journalists' preferences and satisfaction with current PR initiatives Assess “internal client” preferences and satisfaction with current PR initiatives Improve the ratio of releases sent versus releases used Improve the ratio of placements featuring critical messages Improve the ratio of placements featuring a company spokesperson Improve the ratio of stories featuring visuals or graphics Improve the ratio of stories that are either exclusives or feature-length Improve the ROI of event sand event sponsorships For agencies, improve percentage of billable hours