After brooding a bit more on Scoble's post, I thought back to our presentations in Chicago and think that we missed the mark on something. We still talked about website stickiness, which, in many ways, is now little more than an overused and misunderstood term like "hits". Sure, we still measure the most trafficked sites and want to know how long people stayed at said sites, but site stickiness and visitor length of visit are no longer the ways that we should be looking at the effectiveness of our sites for a number of reasons:

- They're Not Customer-centric
- Not a measurment that you can take to the bank
- Does not illustrate the level of relationship, or lack thereof that a customer has with your site (your company...)
- Tends to focus our web dev energy and money on the wrong things
- May reward the wrong behavior (someone stays on your site too long because it sucks and they can't figure out how to convert)

More later...

I really agree with you, still too many companies are doing wrong when they affirm that their customers are loyal since they have a significant web traffic or data base. The question is be sure that customers are loyal to your URL or to your products? On march 8th, I will take part to a meeting on this specific theme. Let's share about that soon. Patrick