Dana VanDen Heuvel: Shameless Self Promotion

May 4, 2004

Shameless Self Promotion - Go Google Yourself

If you're a chronic ego-surfer like me, you Google yourself weekly. If this topic is new to you, William Arruda, a personal branding guru, just wrote a piece for MarketingProfs on how to affect your Google profile, and some questions your should ask yourself about your existence in Google.

Is being Googled the new millennium version of a standard credit-check?

If you don’t show up in Google, do you exist?

Will being Googled replace reference checking in job interviews and client bids?

Tips for positive results when you are Googled:
1. Create your own Web site.
2. Publish articles. Publishing articles on the Web about your passions and interests is a great way to increase your visibility in Google.
3. Get mentioned on others’ Web sites.
4. Buy appropriate search terms.

He also tries to weave into how Alexa will affect your livelihood... "Have you been Alex'd lately?"