Bill at Pheedo highlights 7 reasons to migrate to RSS.

1. Sender ID
2. CAN SPAM ACT
3. Blacklists
4. Known Sender
5. Email Filters
6. Bonded Sender Program
7. Cost of Sending Email

These are seven strong reasons for any marketer to at least consider testing RSS advertising. The nature of RSS and its one-click unsubscribe functionality makes this new marketing medium self-policing - no need for filters or government intervention.

Hmm. At least five of those (Sender ID, Can Spam, Known Sender, Email Filters, and Bonded Sender programs) seem to me like good news for legit email marketers. I honestly think spam won't be nearly as big of an issue in a year, for all of the reasons you list above.

I'm not against companies introducing RSS feeds, but the idea of switching over from email to RSS is just crazy. Why? Well, I did a survey for an email marketing client Quris in July. We haven't officially released the results yet, but here's a crumb: of the 2543 respondents to the survey, 35 (that is, a whopping 1.4%) said they "use a 'news aggregator' to subscribe to websites (using 'RSS' or another 'XML' syndication protocol)."

So, you're going to trade in a communication channel (email) used by 100% of the Internet audience for one (RSS/XML) that is used by 1.4% of that same audience? I doubt it.

Hey Dana -

According to a post on ResearchBuzz (http://www.researchbuzz.org/archives/001953.shtml)
A Google search found that the Washington Post has over 1500 RSS feeds! Somebody "gets it!"

Dan, based on Toby's comment = Yahoo is building out their XML feeds

I think that this is the way of the future.

This has been of great help to me.

Keep up the great work.

Regards

Ed Keay-Smith
http://www.adwordsmarketing.com