Raj and I simply haven't been able to write fast enough to get this year's academic/marketing paper into the MMA conference in Chicago in March. Bummer, that's always a fun conference that's easy to get to.

However, as Raj indicates, the center of balance is slowly shifting to Europe in the marketing arena. More and more Europeans would rather have Americans visit there than come this way. I see no harm in checking out the UK for a marketing conference, so that's what we're shooting for.

This year's paper (yet to be released) will be sent to the AM2004 Conference being held in Cheltenham July 6-9, 2004 and is being hosted by the University of Gloucestershire Business School.