I had a conversation recently with a friend who was having a tough time getting a new gig, despite his many, many years of varied experience in sales, marketing and media. It turns out that this is not such an acute problem, but rather a major issue with career professionals who don't see themselves fitting into a specific box, likely because of their rich and varied careers, and their lack of familiarity with the concepts of personal branding and marketing yourself.

Here are a few ideas from a recent WSJ (sub) article on how to highlight your unique skills based on the career move you're angling for.