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June 26, 2006
RSS Powered Surveys - MarketingSherpa and SurveyMonkey Need Them

So, I just took the 2006 MarketingSherpa blog survey. What fun. It was great and humbling to see the company I was in. However, the survey was a pain in the ass, and here's why.

I've read nearly every english language blog in the survey at some point in their life, however, I might not have read them recently, and my memory is quite short.

Wouldn't it be great if for surveys like this, you could take the RSS feed from each of the blogs in question and on an AJAX survey page, click on a 'twistie' or dropdown to see the latest headlines from the blog to get some sort of refresher on their content and to better inform my decision on whether or not to vote.

That would be a great way to use RSS - powering surveys.

RSS could also be a trusted delivery mechanism for surveys for companies that run ongoing customer panels. For example, I just signed up to receive more information from Best Buy on doing their compensated customer surveys and panels. I would gladly subscribe to an RSS feed from them (lest the emails from them get caught in a spam filter) to ensure that I get all of the surveys they send my way. (I love Best Buy, by the way)

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