I'm pretty excited about being able to track RSS! It means there are almost no reasons not to pursue RSS as a corporate communication medium. Odd, but I wonder if this is one of those things that they'll try to patent and all the great companies that use the technology will get sued in a few years. Amazon is getting the shaft on some broad shopping cart technology right now...bummer.

"In our November, 2003 issue, we first introduced you to IMN¹s RSS feature which allows you to instantly start publishing RSS feeds that link directly to your newsletter or weblog. Today, we¹ll give you more information on our RSS features including insights on how it can fit into your marketing program and an overview of our new trackable RSS feed feature." - IMN
http://newsletter.imninc.com/e_article000232339.cfm?x=a2DGdnL,agGDkvg