EmailSherpa: How Big Companies are Testing RSS Feeds to Circumvent Email: RSS 101 + Useful Links

Janet Roberts of Marketing Sherpa does a fantastic job of taking on the topic of RSS feeds within the web-world of Corporate America, and goes on to explain some of the basic tenents of RSS technology.

It's also great to know that EmailLabs will be supporting RSS from their email campaign manager very soon.

Oh, and [shameless plug follows...] I'm quoted in there as saying:

-- Are my clients or customers ready for this?

Dana VandenHeuvel, new media director for Web-services
company Balance Studios, saw many potential
uses for RSS feeds over email deliveries at his former
employer, a major contract-furniture manufacturer.

"People in that industry were not e-savvy," VandenHeuvel
said. "It would be falling on deaf ears as to what our user
base would glean from it, because they didn't understand the
value of the technology."

But wouldn't it be cool if you could teach your customers something cool? The paradigm shift is clear when you try to show people new technologies.

I'm really excited about the benefits of iCal calendering...but can I get other people I want to share calenders with interested? Its a surprisingly huge battle.