A study of 17 big retailers like Wal-Mart, Best Buy and J.C. Penney found that few offer an array of features linking online and bricks-and-mortar services.

• Store accepts returns of online purchases: 16
• Web site features retailer's weekly ad circular: 7
• Store receipts contain retailer's Web address: 5
• Store associates direct shoppers to Web site: 5
• Shoppers can place orders online for in-store pickup: 4
• In-store kiosk allows orders for products not in store: 3
• Can print shopping list from Web site for store visit: 2

Source: Retail Forward Store and Web Site Audits, November 2003-February 2004

[via Wall Street Journal(sub)]