The Adrian Dominican Sisters proudly oversee a revamped Web site, which allows the public to learn about the congregation, find out about upcoming events, and even ''ask a sister'' questions about religious life, is the centerpiece of the Adrian Sisters' marketing campaign, now in its third year.

The Internet is especially key to reaching the sisters' target group of women in their mid-20s, though people of all ages have been accessing the site, Sister Carleen Maly said. And three years after the first billboards went up, the effort has begun to produce results in the forms of thousands of phone calls and Web site hits, a surge in attendance at religious retreats and a few women who have started their journey toward joining the Adrian Sisters.

''I asked myself, 'If Saint Dominic were alive, how would he reach people?' " she said. ''I think he would be doing all of this. I think he would have a Web site.''