As part of a company who markets and ASP based software service, it's critical that we pay attention to the security of our customer's creative assets.

To slow the rising threat of customer-data breaches, companies must become more diligent about security basics: Lock down networks with firewalls and application-security and intrusion-detection systems, and patch newfound vulnerabilities before hackers develop exploits. Sloppy business practices, such as cramming hard drives and notebooks with unencrypted customer data, could be prevented through updated, stringently enforced security policies.

[via InformationWeek - Breach Of Trust / Data breaches are a constant threat and put companies in danger of losing their most valuable asset: customer trust]