Nick Carson, in an article on InternetNews.com highlights a few things that publishers need to think about regarding their RSS feeds.

1. They need to look at better understanding the consumption of the feed.
2. Is it growing or declining?
3. Is the content being re-syndicated?
4. Is that feed showing up on other Web sites?
5. Are your feeds generating traffic back to your Web site?
6. Does your ad sales force know how to sell RSS ad inventory?
7. Do you know how much RSS ad inventory you have available?

Technorati Tags: RSS, Advertising, Pheedo