Sean D'Souza's PsychoTactics newsletter never lets me down, and there's always great advice on how to sharpen your marketing or sales saw. This issue on 'Sequence in Selling' is no different, and it has to do with the way the airlines present you, the economy class passenger, with all of the other offerings before yours. First class, then business class, and they your seat. Feel good yet? Bottom line, here's what Sean recommends:

1. Create three distinct packages for your product/service.
   
2. Give your client the the chance to choose between the packages.
   
3. Watch your profits soar. And better still watch yourclients come back as they taste the joys of first class.