For small business out there looking for an online credit card acceptance solution, Paypal is at the top of a very short list for merchant account solutions. With a Standard rate of 2.9% and $0.30 per transactiuon, its not the least expensive per transaction fee out there. But with no monthly statement fees, no upfront gateway fees, no monthly minimum $$ requirements, it presents a very attractive way to get into the online arena at minimal cost. That coupled with the relatively easy acceptance criteria for establishing an account, easy to manage reporting and transfer options as well as the various options offered for building an ecommerce shopping cart, this appears to fire a solid shot across the bow of established merchant account vendors such as WorldPay, Linkpoint (CSI), and 2Checkout.

One final item that almost slipped our attention...but makes PayPal an extremely attractive option to even the most experienced online merchant. Chargebacks are limited to 30 days rather than the typical 6 months found with other processors. And that could be a powerful enticement on its own!

Not a company to stand idly by, PayPal has released a host of other new features recently: