Jennifer over at Brand Mantra has been drawing parallels this week between business and marketing, and the currently ongoing TDF. As a cyclist, I appreciate her insights.

However, some of the analogies are weak, such as this article from Motley Fool on staying mid pack. Seriously folks, how often is Lance out in front pulling, and how often do your sprinters take pulls at the front for the hell of it. Answer: Mid-pack, or in the peleton, is the best place to rest, conserve energy, and plot your course, without the nagging pressure of being out in front, and having someone nab you from behind.