I'm just putting the finishing touches on a new Social Media/TechnoMarketing presentation that I'm pretty excited about. For those organizations that make the distinction between a 'client' (long term relationship) and 'customer' (transactional relationship), I've developed a program that illustrates how to put the latest tools & technologies in play for your service organization.

Want more info? Drop me a line!

Social Media for the Service Industry Enterprise

Today's service industry organizations depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and reactivation within their coveted client base. These companies don't just need technology; however, they need a systems perspective on how to integrate the ever changing world of social media, social networking and Web 2.0 into their core business infrastructure to meet their customers in their medium, now and in the future.

This program will provide a focused, service-organization perspective on:

• What are the relevant marketing & customer service technologies that today's leading service organizations employ to connect with their customers. This includes an overview of tools from social networking via Facebook, organic corporate networks, and customer community programs to communication vehicles like blogs, online video and podcasting.


• How do these integrate with existing common customer loyalty, retention, referrals and reactivation initiatives?


• What are the benefits and risks associated with these techniques and technologies such as lower cost to service and increased referrals vs. loss of central control and the increasing customer control of your brand reputation.


• Who's doing this already (examples) and how is it working for them. We'll look at a myriad of case examples with learning's and action items than any organization can apply.

Want more info? Drop me a line!

Check out my marketing speaker page more info on my other marketing related speaking engagements & programs.